Exciting!
A unique collaboration by E.L James , author of 50 shades of gray and KappAhl , a Swedish clothing brand , to create a collection of underwear in stores starting this month.
Elegant , precious and luxurious line just called Fifty Shades of Grey is full of references to the book and aims for all those women who know their bodies and know how to enhance it.
Star of the campaign , the curvy model Signe Nordstrom, with a statuesque physique and natural beauty ,is perfect in the role of femme fatale that the campaign wants to show .
Glamour is the keyword of the collection that consists of lingerie to dress women of different sizes and shapes : the goal is to make the audience feel at ease by focusing on supports , color and detail.
FancyMyStyle 